Gönndyr’s Tränke
A mead brand of my own: from production to label and imagery to the online store.
Own Brand · Paused
Data sheet
- ID
- PRJ_02: GÖNNDYR
- Status
- PAUSED
- Project
- Own Brand · Paused
- FOCUS
- BRAND / PRODUCT / E-COMMERCE
- ROLE
- Founder; product development, production, branding, photography, e-commerce and marketing.
- Tools
- Brand development · Label design · Imagery · Website · Online store
- Assets
- ASSET_01 1600 × 900 · ASSET_02 787 × 1400 · ASSET_03 1200 × 1200 · ASSET_04 1600 × 900
Starting point
The brand started in 2019 with one goal: to make mead something you would serve again. That took more than a good drink — it needed a brand that pulls mead out of the medieval-fair corner without denying where it comes from.
Solution
The label is built on a honeycomb: a hexagon as the mark, a honeycomb pattern on black beneath it, and an accent color for every variety. The same language carries the imagery — dark bottles in a spotlight, scenes on wood — as well as the website and online store. The range has four varieties: forest and blossom honey, hypocras, blackcurrant and dragon fruit.
Outcome
The brand is currently paused. What remains is a complete identity from label to website — and the experience of carrying a product myself, from recipe to sale.